Latham Pools

Our Mission

Our Mission in every aspect of our business, is to be a customer focused organization that is dedicated to delivering exceptional value to inground vinyl liner swimming pool consumers and retail dealers around the world in 4 key competencies:


The continuous development of new products and the enhancement of existing products combined with the continuous improvement of our design, service, delivery and marketing processes.


To set the industry standard in accuracy and speed of delivery of every product we manufacture and sell.


To provide promptly, any information or product that is required to ensure that the consumers and retail dealers of our products have a great experience, time after time.


To provide consumers and retail dealers with the opportunity and information to fully understand our products and services and how they enhance the value of a home, the lifestyle of the families who use them, and the profitability and longevity of the businesses who sell them.